Siddharth Sen, a.k.a. Phakibaaz
I’ve been performing on stage since I was four. Storytelling began in front of an audience, but over time it expanded into writing, cultural research, typography, short-form video and original IPs.
Growing up Bengali in Jamshedpur also shaped the way I think about culture. I celebrated both Chhath and Durga Puja, while feeling a distance from some of the context I wanted to understand better.
Today, Phakibaaz (that’s me, Siddharth Sen) is where my interests in stories, people, culture and media meet. I make things, study how audiences respond, and keep looking for the interesting idea hiding inside an ordinary observation.
I’m a creator who plans content like a strategist.
Audience first (Empathy Map, Jobs To Be Done). Then positioning (Blue Ocean, ERRC). Then how it reads on screen (semiotics). The nine frameworks I taught are here.
Right now
I’m pursuing the PGCM at MICA (2026-27 batch) and building Phakibaaz. This site is where the work lives.
Culture shows up in the words and details a place uses, and I’ve lived inside four of them. That’s how I read culture for content.
A trained artist, too.
Alongside the content work, I’m a trained artist. I passed the Sixth Year Art & Craft examination at Bharatiya Kala Kendra, Lucknow, in 2019, and in 2022 I exhibited artworks at Artistica, a national-level art exhibition at St. Joseph’s College (Autonomous), Bengaluru.
So if you hire me for content and creator strategy, you also get a trained artist on your marketing team.
A few frames from the stage
The short list
One of 15 nominees in Spoken Word at IFP’s 50 Hour Performing Arts Challenge.
See the nominee listNational finalist, ranked 6th, in RJ Wars at Micanvas, MICA’s annual marketing festival.
Completed the program. The badge is issued by McKinsey.org through Credly.
Check the badgeCompleted Anticipatory Governance: Systems Thinking & Strategic Foresight for SDG-Aligned Integrated Planning, Part II, on 18 May 2026.
An online initiative where I taught creators how to make content that works on social media.
See the initiativeExhibited artworks at a national-level art exhibition organised by ICMS at St. Joseph’s College (Autonomous), Bengaluru, on 9 and 10 May.
Passed the Sixth Year Art & Craft examination in 2019, securing 2nd Division.
Phakibaaz, run by Siddharth Sen, is registered as an MSME brand.
Formal stage-performance experience from childhood.
Post Graduate Certificate in Management in Digital Media, Marketing and Communications (CCE). Currently pursuing, 2026-27 batch.