The Phakibaaz Initiative
I taught creators how to make content that works.
An online creator lab built on strategy frameworks.
The gap I wanted to close.
I kept watching talented people quit because they had no system for understanding what they were building.
The internet isn’t short of people telling creators what to post. It’s short of systems that help creators see what they’re actually building. So I built one, and taught it online.
What happenedThe initiative ran online.
Nine frameworks, one system.
They aren’t homework. They’re the engine under the experience. Pick one.
How you enter the market, get discovered, and convert strangers into a community.
What your audience says, thinks, feels, sees, hears and does, and their pains and gains.
The functional, emotional and social jobs your content performs for your audience.
Mapping your audience’s jobs, pains and gains against your content’s relievers and creators.
Identify underserved audiences, unusual combinations and new value curves.
I used the Four Actions idea to explain the positioning of my Pujo series.
Map existing creators, categories, formats and audience expectations in saturated spaces.
What should you eliminate, reduce, raise and create compared to the existing category?
This is the Four Actions idea I used, looking back, on my Pujo series.
Valuable, Rare, Inimitable, Organized, applied to your creator assets and capabilities.
Everything you bring to the table, from skills and equipment to personality, story and worldview.
Six outcomes, one path.
Find your voice & why
Uncover your identity, perspective and purpose as a creator.
Understand your audience
Use empathy, Jobs To Be Done and value thinking to know who you’re creating for.
Position & differentiate
Find your edge using Blue Ocean, Red Ocean, ERRC and VRIO.
Build your content universe
Create pillars, formats, series and your own creative language.
Plan your GTM
Enter the market with the right positioning, platform and distribution strategy.
Get equipped
Access relevant research, SEO and creator tools for your specific needs.
The initiative, on screen
Screenshots of the initiative’s own site. Tap one to enlarge.
Views are data. Not validation.
A line from the initiative. It’s also how I read my own numbers.